In virtual space visionary designs and fictional scenarios for architecture and urban planning can be imagined without the limitations of the real world.
Design techniques such as renderings and AI algorithms are becoming ever more popular. Computational tools have not only revolutionized the design process and concept development in architecture and design, but also expanded our cultural, social, political, and aesthetic understanding of how we shape, experience, and navigate space.
The exhibition /imagine: A Journey into The New Virtual presents an overview of the many design strategies of “The New Virtual” and brings together exciting projects by international architects, designers, and artists that deal in different ways with the challenges and potentials of virtual space and the affiliated social, ecological, political, and infrastructural effects.

MAK – Museum für angewandte Kunst
The role of applied art in shaping our living spaces is the focus of the MAK, which operates at the interface of design, architecture and contemporary art in order to create new perspectives and explore borderline areas. The MAK aims to provide answers to the question of how design can help shape the world and expand possibilities for action and decision-making.
/IMAGINE: A Journey into The New Virtual
10 May 2023 - 10 Sep 2023
MAK - Museum für angewandte Kunst, Stubenring, Wien, Österreich
©Space Popular
/IMAGINE: Eine Reise in die Neue Virtualität