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FABRIC FOR FASHION

Marina Hoermanseder, Bubble Vase 1, FW 17/18 Model: Paulina King Styling: Nina Petters Hair and Make Up: Patrick Glatthaar Art Direction & Graphic Design: Esther Schwarz Postproduction: Maximilian Attila Bartsch © Maximilian Attila Bartsch

In a big “SHOW OFF”, the Viennese MAK transforms itself into a catwalk for revolutionary fashion designers linked to Austria. The works of 60 designers and 30 photographers offer an impressive overview of Austria’s influence on the international fashion scene.

Her fetish-inspired corsages are worn by international superstars like Lady Gaga, Rihanna, and FKA Twigs – Marina Hörmanseder is one of many Austrian designers whose revolutionary creations have stirred the international fashion scene.

In its newest exhibition „SHOW OFF. Austrian Fashion Design“, which will start on February 14, the MAK honors Marina Hörmanseder and other star designers, who were born in Austria, live here, or have been educated here.

Looking back over the last four decades, significant fashion statements by approximately 60 designers are exhibited.

“SHOW OFF. Austrian Fashion Designbegins with Rudi Gernreich’s late work, whose designs from LA in the late 1970s revolutionized the global approach to fashion, and Viennese U-fashion with its stars at the time, such as Ledea Muard, Marc Thomas Merz, or Schella Kann.

Schella Kann, Lederoutfit, FW 92 © Rudi Molacek

Viennese cult labels such as Wendy&Jim and fabrics interseason, “big player” Andreas Kronthaler, for the past two years part of the label “Andreas Kronthaler for Vivienne Westwood,” and the renowned younger generation—represented in the exhibition among others by Kenneth Ize—contribute to the formation of a multifaceted scene with an international standing.

Additionally, works by 30 photographers give insight into Austrian fashion photography. Documentaries on legendary and formative events, magazines, and interviews give an impression of the social and cultural perception of fashion as a phenomenon.

Make sure to visit this brilliant „SHOW OFF“ of Austria’s vast contribution to the international world of style.

AND_I, Triangle mask, Cover VMAN, RAW SS 20, 2019 © Richard Burbridge

SHOW OFF: Austrian Fashion Design

Fri, 14 FEB–Sun, 12 JULY 2020

MAK – Museum of Applied Arts

 

Opening

Thu, 13 FEB 2020, 9 p.m.

 

Participating Designers

___fabrics interseason, AND_i , Andreas Kronthaler, Arthur Arbesser, ASSASYN, Atil Kutoglu, Awareness & Consciousness, Bless, BRANDMAIR, Carol Christian Poell, Carolin Holzhuber, Christoph Rumpf, Claudia Rosa Lukas, DEMIAN, Edwina Hörl, Eric Rainer, EVA BLUT, FATEEVA, Femme Maison, Flora Miranda, FLorian Jewelry, George Bezani, GON, Gregor Pirouzi, Hartmann Nordenholz, Helmut Lang, House of the very island’s, Jana Wieland, Karin Bergmayer, Kenneth Ize, Ledea Muard, Lena Hoschek, Leos, Ludwig Reiter, Macchu Picchu, Marc Thomas Merz, Marina Hoermanseder, Mark Baigent, Markus Strasser, Maximilian Rittler, meshit, Michaela Buerger, MICHEL MAYER, Modus Vivendi, Mühlbauer, Natalie Zipfl, ODEEH, pelican avenue, Petar Petrov, Peter Pilotto, Rani Bageria, Robert La Roche, rosa mosa, Rubin & Chapelle, Rudi Gernreich, SAGAN Vienna, Schella Kann, SEMI DEI, Sissy Pink, Sonja Bischur, SUSANNE BISOVSKY, Thomas Kirchgrabner, Ute Ploier, Wendy&Jim

Participating Photographers

Christian Anwander, Andreas H. Bitesnich, Bela Borsodi, Michael Dürr, Marina Faust, Lukas Gansterer, Peter Garmusch, Irina Gavrich, Mark Glassner, Yasmina Haddad, Gerhard Heller, Anaïs Horn, Raphael Just, Jakob Lena Knebl, Bettina Komenda, Rudi Molacek, Markus Morianz, Stefanie Moshammer, Elsa Okazaki, Günter Parth, Bernd Preiml, Rafaela Pröll, Hanna Putz, Peter Rigaud, Markus Rössle, Elfie Semotan, Daliah Spiegel, Udo Titz, Helga Traxler, Esther Vörösmarty, Jork Weismann, Erwin Wurm, Wolfgang Zac, Maria Ziegelböck

Guest Curator: Ulrike Tschabitzer-Handler
Guest Co-Curator: Andreas Bergbaur
Scientific Advisor: Brigitte Winkler
Exhibition Architecture: Gregor Eichinger