Painting, along with sculpture, film, performance, and design, is a central component of the intermedia art of Heimo Zobernig. Since the beginning of his artistic practice in the early 1980s, the artist has built up a comprehensive painterly oeuvre, always based on his attempt to explore color like a “scientist”. Thus, in Zobernig’s work, painting has become a machine for the creation of insight. Characteristics of the artist’s method in this context are strategies of simplification, standardization, and systematization using predefined rules and the artistic appropriation of industrial norms and widespread samples (such as TV test patterns).